What is Persistency Rate?
Persistency Rate The percentage of insurance policies remaining in force without lapsing, surrendering, or cancellation during a specified period; a key measure of policyholder retention.
Source: CFA Institute, IFRS Foundation, FASB (GAAP), Basel III Framework
How is “Persistency Rate” Used in Practice?
A higher persistency rate indicates that policyholders are satisfied and likely to renew or continue their insurance coverage.
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Who Needs to Know This Term?
- Financial Analysts
- Bankers
- Traders
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What is Persistency Rate?
The percentage of insurance policies remaining in force without lapsing, surrendering, or cancellation during a specified period; a key measure of policyholder retention.
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